The Brief

Our brief was to create an immersive e-commerce site that challenged the traditional look and feel of online fashion stores, but at the same time, make it easier for customers to complete their transaction with the brand and encourage brand loyalty.

Our Approach

We conducted in-depth market & competitor research before executing the best practises in user experience design.


Accommodate for the brands social growth & device acquisition


Refine & reflect the brand values to target audience.


Multiple homepage layouts for product-pushing

The Process

P&Co has a gained a large social media following with Instagram and Facebook playing a large role in link referrals. 52% of users currently visit the store through a hand-held device.

Due to this, we focused on making pages load as quickly as possible along with optimising all on page product and promotional content. Launching with mobile customers at the core of the project strategy.

Crafting an immersive e-commerce site to challenge the traditional look & feel of online fashion stores.

Encouraging Customers To Make Quick, Informed Decisions At Checkout.

The minimal design of the store basket and checkout helps customers to complete their transaction easily with no distractions. If registered users abandon their cart, the site follows up with a email shortly after encoraging the completion of purchasing the items left in the cart.

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Bakken Design & Build

Re-Positioning A Seattle–Based Construction Firm