Style Birmingham Live is the city centre shopping and fashion event of the year. It’s organised by Retail Birmingham, the Business Improvement District for the city’s retail heart. After being appointed to lead Retail Birmingham’s digital activity earlier on this year, we were delighted when they asked us help promote Style Birmingham Live 2015 — their flagship event.
We’ve provided a refreshed brand identity including online and offline communications. This covers everything from the event microsite and billboard campaign, through to the show print collateral. Our work will also appear across London Midland trains, and we’ll be overseeing the photo shoot 24 hours before show doors open.
Style Birmingham Live 2015 coincides with Birmingham Weekender – a weekend of free outdoor performances, art and activities across the city centre. You can visit the website we produced at stylebirminghamlive.com.
Assia Sohaib, Retail Birmingham’s Deputy BID Manager had some kind words to say,
With their knowledge and experience in the retail industry, and having already developed Retail Birmingham’s new visual identity and website, Adaptable was the obvious choice to help promote Style Birmingham Live and give the brand a fresh look.