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Cameron Homes

Cameron Homes –

how is your website

performing?

Providing a good digital experience is vital in engaging with the next generation of buyers and selling more offplan. In our recent review of how the UK’s biggest housebuilders were using digital, we highlighted a number of key areas where they were underperforming. This could be an opportunity for housebuilders like Cameron Homes to capitalise and overtake them when it comes to digital.

Key stats

Website performance

The overall performance of the Cameron Homes website is fairly poor. Particular areas where you fall short are first contentful paint (2.0s vs recommended 0.9s max) and speed index (3.8s vs recommended 1.3s).

Mobile experience

The browsing experience for your site on mobile is sub-optimal. This could be causing issues and missed opportunities considering around 83% of your traffic comes from mobile.

Bounce rate

Cameron Homes’ bounce rate is the highest compared to four of your closest competitors. The number of pages per visit and visit duration are also the second lowest.

Let’s discuss further

I’d love to get into more detail with you about how Cameron Homes could improve their digital experience. Just click the button to book a 30 min call with me and we can chat.

Book a call