adaptable
Contact
Denbury Homes

Denbury Homes – how is your website performing?

Providing a good digital experience is vital in engaging with the next generation of buyers and selling more offplan. In our recent review of how the UK’s biggest housebuilders were using digital, we highlighted a number of key areas where they were underperforming. This could be an opportunity for mid-sized housebuilders like Denbury to capitalise and overtake them when it comes to digital.

Key stats

Organic traffic

A large percentage of your organic traffic is estimated to come from branded keywords. It would be worth exploring how you could improve rankings for non-branded keywords, through content strategy and boosting the performance of your site.

Mobile experience

The browsing experience for your site on mobile is sub-optimal. This could be causing issues and missed opportunities considering around 87% of your traffic comes from mobile.

Website performance

The overall performance of your website is OK, but there is room for improvement. Areas where you could improve include first contentful paint (1.9s vs recommended 0.9s) and the speed index (2.7s vs recommended 1.3s or less).

Let’s discuss further

I’d love to get into more detail with you about how Denbury Homes could improve their digital experience. Just click the button to book a 30 min call with me and we can chat.

Book a call