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Gleeson Homes

Gleeson Homes – how is your website performing?

Providing a good digital experience is vital in engaging with the next generation of buyers and selling more offplan. In our recent review of how the UK’s biggest housebuilders were using digital, we highlighted a number of key areas where they were underperforming. This could be an opportunity for mid-sized housebuilders like Gleeson Homes to capitalise and overtake them when it comes to digital.

Key stats

Website performance

The overall performance of the Gleeson Homes website could be improved. Particular areas where you fall short are largest contentful paint (3.4s vs recommended 1.2s max) and speed index (5.8s vs recommended 1.3s).

Mobile experience

The browsing experience for your site on mobile is sub-optimal. This could be causing issues and missed opportunities considering around 67% of your traffic comes from mobile.

Organic rankings

There seems to have been a significant drop-off in organic rankings and estimated organic traffic around July 2023. It’s worth investigating further where exactly rankings and traffic have been lost.

Let’s discuss further

I’d love to get into more detail with you about how Gleeson Homes could improve their digital experience. Just click the button to book a 30 min call with me and we can chat.

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