[eBook] eCommerce: Beyond the Front-End
How to Develop an eCommerce Website Focused on the End-to-End Customer Experience When it comes to eCommerce websites, beauty is…
When it comes to eCommerce websites, beauty is all too often only skin deep. You don’t have to look too hard to find examples of beautiful front-end sites that are let down by gaps in the buyer journey. The bottom line is, it’s pointless and costly to implement an award-winning front-end design if the customer experience behind it is left wanting.
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Good eCommerce website design is much more than just how the site looks. It considers how every step of the user journey flows into the next, and ensures the customer can complete their purchase in a swift and seamless fashion.
In this guide, we’ll look at how you can build an eCommerce website with the right blend of style and substance. A site that doesn’t just look smart, but delivers an engaging, effortless and responsive buying experience for the user – encouraging satisfied shoppers to return through your virtual doors time and time again.
We’ll look at the fundamentals of good user experience design, identify the importance of establishing an emotional connection with your target audience, as well as how to integrate your site with your back-end operations for maximum efficiency.
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