[eBook] eCommerce: Beyond the Front-End
How to Develop an eCommerce Website Focused on the End-to-End Customer Experience When it comes to eCommerce websites, beauty is…
In 2016, Adaptable spent 12 months working with the digital team to evaluate all of National Express’s online styles and user experience for when customers book coach travel.
The separate ‘Manage my Booking’ site launched earlier this year and has already seen a 38% increase in transactions and over 27% increase in revenue compared to the same period using the the previous version.
The BETA phase, implemented by the technology team at National Express is now in a monitoring & testing phase, to further understand how customers are interacting with the new styles and user flows across the platform. Further updates will be rolled out in due course.
You can view the case study here.
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