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National Express Launch BETA Phase

Olly Sorsby

Creative Director

This week has seen our work on the new global design standards for National Express launch in BETA phase.

In 2016, Adaptable spent 12 months working with the digital team to evaluate all of National Express’s online styles and user experience for when customers book coach travel.

The separate ‘Manage my Booking’ site launched earlier this year and has already seen a 38% increase in transactions and over 27% increase in revenue compared to the same period using the the previous version.

The BETA phase, implemented by the technology team at National Express is now in a monitoring & testing phase, to further understand how customers are interacting with the new styles and user flows across the platform. Further updates will be rolled out in due course.

You can view the case study here.

Creative Director
Olly is the Creative Director and Co-Founder at adaptable, overseeing all creative output from the studio. With an execellent eye for detail, he solves problems with clear & simple design.

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