November 20, 2017

Partnership with National Express Launched

We’re hugely excited to finally announce our working partnership with global travel operators National Express!

After a process which included an extremely competitive pitch, we have been successfully working with National Express over the last few months to reimagine the user experience for customers selecting their travel options through the main booking website.

As part of our agile approach we have set design standards for the eCommerce team internally, along with strategically testing various design concepts with users. Our approach has lead to a mix of qualitative and quantitive data being sourced, helping to inform our design decisions.

The full site is set to launch soon, once it has, we’ll update the journal with a more in-depth post about our design and testing processes.

In the meantime, Olly, our creative director, has documented some of the design process through InVision & Dribbble.

We'd love to build something amazing together..

dan@weareadaptable.com
+44 (0) 121 288 1482

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National Express Launch BETA Phase