December 4, 2020

Project launch: Boop — personalised dog super food subscriptions

Earlier this year we began work on launching a new brand and Shopify eCommerce experience for Boop — a subscription dog food startup that is changing the way pet food is ethically sourced.

We started by working with the Boop team on creating a solid foundation for the brand identity. We needed to create a disruptive, playful and approachable brand, predominantly aimed at a female audience, to compete with established dog food subscription companies.

As a new product to market, owners may not know the best product for their dog, so we decided to build a bespoke ‘dog food finder’.

The Shopify site allows users to make one-off purchases or set their order to a repeating subscription. To offer an extra level of product personalisation, pet owners also enter their dog’s name, which updates within the website interface.

You can read our case study for more information on how we created Boop or visit the live site!

Case Study
Live Site


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