Datatonic

A digital content hub for a leading cloud data + AI consultancy

Client

Datatonic

Deliverable

Headless Website

Timeframe

3 months

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Overview

Datatonic is an international consultancy helping ambitious, industry-leading organisations solve complex challenges through cloud data and AI. Following an extensive rebranding project, they found themselves with a website that no longer reflected their brand and what they stood for, as well as lacking the capabilities for future growth and integration plans.

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The impact

Honorable Mention

Discovery

Through our discovery process we identified some core objectives for the digital experience to ensure it best served both potential customers, customers, potential employees and internal stakeholders alike. The website needed to perfectly reflect the new brand identity, as well as enabling them to increase brand awareness and inbound leads by supporting more engaging content and clearer calls to action.

Additionally, the new site needed to offer more flexibility and freedom to their marketing team to create engaging content and page templates within the framework of the new brand.

Readying the new brand for digital

Datatonic’s branding project uncovered the core essence of their brand and served as the foundation for the look and feel of their digital experience. Guided by their comprehensive brand guidelines, we focused on translating this for use in the digital space in a way that would be flexible, scalable, and able to support various types of content and media.

Our design system delivers a bank of on-brand flexible components they can use to create engaging content without compromising on consistency.

Innovating
with headless

As an organisation at the cutting-edge of innovation, it was only right that Datatonic’s website was built on a similarly innovative framework.

In order to effortlessly support the quantity of current and planned media-rich content in various formats, as well as build a scalable platform for future growth, we opted to build the Datatonic website based on headless architecture.

A mobile-first,
flexible component library

Effortless
content management

The new website includes a content hub which hosts Datatonic’s extensive library of guides, articles, events and on-demand videos, showcasing their knowledge, capabilities and providing a useful resource for clients and potential clients.

This content can be added and managed easily and painlessly within their WordPress CMS – and the headless setup means that large amounts of data and media can be processed and delivered without compromising on performance.