In line with the brand’s luxury housing developments, St. Philips demanded a website that set the bar high. A digital experience above and beyond what other home builders were offering. We set about creating a first-class solution that put lifestyle, not property, at the forefront of the buying experience.
St Philips Homes
Establishing a national luxury homebuilder
St Philips Homes
Branding & Wordpress Development
Five years after entering the land promotion business, St. Philips sought to extend its commercial portfolio and launch its own home-building brand. Adaptable were called upon to help develop the brand, create the website and lay the digital foundations for successful home sales.
Working with St Philips Group
Hear from St Philips Group Director Fiona Le Neveu about how we worked together to define the customer journey and deliver an outstanding experience, making buying a new home from them as enjoyable as possible.
Crafting a digital experience that sells lifestyle first
Giving every development a unique identity
Following the successful launch of the main site, Adaptable was tasked with creating bespoke branding for each of St Philips’ new housing developments. This ongoing partnership has now evolved to see us manage all marketing output from the business – offering a breadth of design and digital capabilities that couldn’t be replicated in-house.
Handing homeowners the keys to better content
From user research carried out in our discovery phase, patterns emerged that highlighted the common frustrations of home-buying. Developers often fail to provide buyers with enough focused content around their properties, resorting instead to generic information of limited value.
From interactive site maps to detailed content around customisable kitchens and bathrooms, we helped the client buck the trend – showcasing high-quality content that keeps buyers informed and engaged.
“When launching our new homes brand, it was really important to provide our customers with an easy to use digital experience and one that also reflected the quality of our work. Adaptable has successfully delivered another piece of our digital strategy that we’re really proud of, which will help our customers on their home buying journey.”
Fiona Le Neveu
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