Website support guide

Building the right foundation to future-proof your website


Your website is one of your most important and valuable assets. Without ongoing support, maintenance and improvement, you run the risk of losing credibility, trust and falling behind your competitiors. In this guide, learn how to create the right foundation and framework to protect and future-proof your investment.

Download this guide to discover:
  • How you can future-proof your website from the start
  • The key benefits of having an ongoing support and improvement plan
  • What kind of website support/ongoing development is best for your business


for users to form an opinion of your website, and whether they'll stay or leave


of users won't recommend a business with a poorly designed mobile site


of online consumers are less likely to return to a website after a bad experience

“A website is always a work in progress and as a charity, it’s really important that we continually develop the website and provide the best experience for our donors. We keep a close eye on the analytics, regularly test new approaches and work with Adaptable to implement new functionality, to ensure we’re responding to what users want and driving donations.”

Louise Pavoni
Digital Engagement Manager
Leukaemia UK

Who this guide is for

Marketing managers

Understand how having the foundations in place to continually support and improve your website can enhance your digital strategy.

Business owners

Learn the importance of maintaining and continually improving your website to build trust with your customers and stay ahead of your competitors.