Adaptable partner with Birmingham Women’s and Children’s Hospital Charity

We’re thrilled to be partnering with Birmingham Women & Children’s Hospital Charity to launch two new digital experiences designed to drive donations, engagement, and long-term growth.

The charity does vital work to raise awareness and fundraise to support the running of the Women’s and Children’s Hospitals here in Birmingham. Their efforts help fund state-of-the-art equipment, groundbreaking research and the best patient environments to provide care for children, women and their families.

We’re working with them to deliver two new websites, encompassing a new donations funnel, events calendar, CRM integration, and dedicated landing pages for their latest appeals. We’ve also provided guidance on SEO and content strategy to help them grow their organic reach through the new sites.

As we do with all of our projects, we’ve approached with the user front of mind, but this comes to the forefront even more so here. BW&CHC see their supporters as an extension of their family, and the experience needs to reflect that.
Our Managing Director, Dan Cooper, said:

“I’m super proud to be working with Birmingham Women & Children’s Hospital Charity. I’ve had personal experience with the Children’s Hospital and the fantastic work they do, so it feels really special to be able to work on this project and hopefully make a contribution towards raising more awareness and funds so they can continue their vital work”

Look out for the launch of the websites soon and more details of the project.