Wain Homes –

how is your website

performing?

As one of the UK’s biggest housebuilders, you’ll no doubt understand the importance of providing a good digital experience in order to engage the next generation of homebuyers. In our recent review of how the UK’s top 40 housebuilders are using digital, Wain Homes were ranked 29th.

Key stats

Website performance

The overall performance of the Wain Homes website is fairly poor. Areas, where you fall short, are load speed (3s, recommended maximum is 1.3s) and cumulative layout shift (1.02, recommended 0.1).

Mobile experience

The browsing experience for your site on mobile is sub-optimal. This could be causing issues and missed opportunities considering around 70% of your traffic comes from mobile.

Website engagement

Wain Homes’ bounce rate is higher than three out of four of your closest competitors. Positively, visit duration is second highest, as is pages/visit.

Make the most of immersive content

We noted that your interactive 4D tours are not prominently displayed or promoted on individual property pages, instead they’re found quite a way down the page via a CTA that’s easy to miss, for example on The Walnut. This is valuable content for engaging users that should be prioritised.

Let’s discuss further

I’d love to get into more detail with you about how Wain Homes could improve their digital experience. Just click the button to book a 30 min call with me and we can chat.

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Wain Homes – how is your website performing?