The strategic non-profit that promotes the Basel Area as a European hub for life sciences organisations launched a new dedicated brand, positioning it as a “supercluster”. They needed a digital presence to better communicate the unique value of locating in the region, focused on four key areas: talent, ecosystem, location and lifestyle.
Basel Life Sciences Supercluster
Growing the global presence of the Basel Area
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Overview
The Basel Area is one of Switzerland’s most internationally connected regions, known for being a hub for life sciences, pharmaceuticals and biotech businesses. With over 800 companies, 33,000 experts and 1000 research groups, it’s the ideal destination for startups, scaleups and enterprises.
Visit Site
Deliverables
WordPress CMS
Digital Design System
SEO & AI Strategy
Project background
Bringing the brand to life
Working with the guidelines from the bold rebrand from Lantern Agency, there was still work to be done to elevate the bold new brand effectively in the digital space. We made sure to incorporate thoughtful touches like the Supercluster custom shapes (“supergraphics”), bringing them to life with animation on interactive elements to create a unique visual style and user experience.
Content flexibility
Our digital design system of reusable components ensured their internal team could build out pages and content to showcase the best of the Basel Area while keeping things consistently on-brand. This includes special text cards, FAQs, text and video testimonials, call-to-actions and stats to get their message across in the most impactful way possible.
Driving SEO & AI strategy
The existing content landscape did not distinguish clearly between the values of the Basel Area as a life sciences hub and the services the organisation provides. We audited their existing content and reviewed the target audience and objectives of the wider website project to guide the content strategy and structure of the website, focusing on improving organic performance and visibility on AI platforms. Read more about our SEO work.
