Project Details
Centrick Property is one of the leading property businesses in the West Midlands, offering a range of services from residential sales and lettings to asset and estate management. We helped transform their digital presence into one befitting their position at the top of the property ladder.
- Our Services
- API Integration
- User Experience
- User Interface
- Web Development
Mapping multiple data types for a streamlined user experience
With a wide variety of property data held across the business, our first challenge was to review and map the information/assests Centrick presents to users. Some homes were classed as standard listings, others formed part of Centrick’s signature collection brand.
After identifying the various points and types of data, we studied analytics, interviewed Centrick staff and spoke to customers in each area of the business. With insights gleaned, we began creating priority guides and the overriding sitemap.
User-focused tools to drive better engagement
Alongside an interactive property finder, we implemented a user-friendly home valuation tool – integrating the ValPal API with a custom front-end experience.
Powered by historical and recent market information, the new tool allows home-owners to gain an accurate property quote in just 60 seconds.
Instant Property Valuation
A powerful point of difference, the instant valuation tool enables customers to obtain a quote in four simple steps.
Premium Listing Templates
Centrick's premium listing service, 'Signature Collection' needed a more high-end UI to accompany the high values properties on the market.
Val Pal Network
ValPal allows Centrick users to access a network of property data enabling users to obtain instant valuation, generating a great range of leads.
Verba Alto Integration
The website is connected directly into the clients property CRM Verba Alto via an API which populates property data from across all Centrick offices.