Project Details
Founded in 2009, Davidson Homes are one of the Southeast's fastest growing home builders, building stunning new homes in Huntsville, Raleigh, Nashville & more.
- Our Services
- User Experience
- User Interface
- Web Development
Building on the foundations of rapid business growth
Davidson Homes doubled in size in 2018, quickly expanding into new regional markets. The company’s website, though, was slow and outdated – unable to match the rapid growth of the business.
“We needed an upgrade, and we quickly began searching for a digital partner that could help us build a more functional, user-friendly site.” — Jack Parrish, Davidson Homes
We stripped back the existing UI to focus on the key content for Davidson Homes’ customers
Plotting an enhanced user experience
Meeting the challenge for a more user-friendly site, we painstakingly planned out the multiple routes a user could take in searching for a ‘community’ (housing development, to those in the UK). As well as streamlining the journey, we curated new content – creating interactive site plans and mortgage calculators to help improve the users’ experience.
“Overall, the ability to track our conversions was the biggest advantage, shortly followed by the improved user experience and the site’s aesthetic improvement”
Jack Parrish, Davidson Homes
Superior site plans & content management made easy
While implementing community maps powered by Google and bespoke SVG plans for live mapping sites, we improved the client’s content management capabilities to make the plans easier to set up and manage. By pulling in data from MLSs (real estate Multiple Listing Services), the plans could be automatically updated with availability information, making life easier for the content team.
Flexibility was key for the new site, allowing for effortless creation of dynamic pages for states, cities, regions and communities.
UI Components
To accommodate Davidson’s rapid growth, we created a bank of flexible components to allow the content team to easily create new, dynamic pages.
MLS Integration
The website property data is powered by a range of bespoke API’s from different MLS’s, across the states that Davidson operate in.
Interactive Site Plans
Interactive digital maps of Communities allow home buyers to explore specific plots, linked to detailed overviews of the floors plans available.
Mortgage Calculator
A simple mortgage calculator was added to every available home and community, to allow users to get a rough idea of costs.
Automatic PDF Generation
To save time for the content team, each community, home and floor plan now automatically generates a PDF displaying all the key information for buyers.
Simple Community Search
Whether users are browsing by state, city or navigating straight to a community, the new search facility quickly takes them where they want to go.
"We were told that a redesign for a large site like ours would take at least six months; adaptable did it in nearly half that time. Despite the distance, they’ve been easy to communicate with, and we are so proud of the site they’ve built us. With adaptable, we’ve gotten a complex, beautiful site, and we look forward to collaborating with them on future projects."
Jack Parish
Digital Media Specialist
Davidson Homes LLC
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