Karl Tatler

Powerful property search for the Wirral’s leading estate agent


Karl Tatler estate agents


Headless website


3 months


An innovator in the industry since 1997, Karl Tatler Estate Agents has grown from a 3 person agency to a team of 100 across 9 locations. With a bold vision for providing the best possible digital experience for their customers, they had outgrown their current website and worked with us to create a property search experience fit for today’s customer expectations.

Visit site


Through the discovery process, we identified key internal and external journeys for different customer types (buying, letting, selling, etc) and different departments (marketing and ops). Scoping out the user journeys enabled us to ensure we were creating the right experience for the right people. We also used this time to explore options around integration with some key internal tools and platforms, as well as decide on the overall approach – which we determined should be a headless website.

Headless for growth & performance

Building the website in a headless environment meant separating the back-end CMS from the front-end user interface, giving us the flexibility to build exactly the right digital experience. Approaching the project in this way also enabled us to create a foundation for further growth in the digital ecosystem and a platform that could handle large amounts of data without compromising on speed and performance.


During the discovery phase, we identified the key part that some internal systems had to play in the customer experience. This included Reapit, a popular estate agency CRM and property management system that Karl Tatler relied on heavily to manage most of their operations. Working with Property Hive and creating a custom app for the Reapit Marketplace, we are able to seamlessly pull in live data to display the very latest properties on offer as well showing the various statuses (sale agreed, sold, etc).

property search

We created advanced search functionality including a map and list view, enabling Karl Tatler to deliver an elevated property search experience that today’s market would come to expect from other modern property portals. This way their customers get the experience of a digital-first agency with the elevated service, local knowledge and expertise of a bricks and mortar agency.


The headless architecture has led to significant improvements in the speed and loading performance of the website, and approaching the design and development mobile-first ensures a better experience for their high percentage of mobile users. Clean and descriptive property URLs will also help them to improve organic performance for localised searches.

“Working with Adaptable was brilliant, they delivered to the timeline throughout the build and launched on the exact day they predicted they would. Their creative ideas and direction dovetailed perfectly with our exacting needs from the new site. A joy to work with, well done guys!”

Karl Tatler
Founder & Managing Director
Karl Tatler Estate Agents
Next Case Study
Davidson Homes
Davidson Homes

Transitioning one of America’s fastest growing homebuilders to headless