Through the discovery process, we identified key internal and external journeys for different customer types (buying, letting, selling, etc) and different departments (marketing and ops). Scoping out the user journeys enabled us to ensure we were creating the right experience for the right people. We also used this time to explore options around integration with some key internal tools and platforms, as well as decide on the overall approach – which we determined should be a headless website integrated via a custom API with their CRM Reapit.
Karl Tatler
Powerful property search for the Wirral’s leading estate agent
Client
Karl Tatler estate agents
Deliverable
Headless website
Timeframe
3 months
Overview
An innovator in the industry since 1997, Karl Tatler Estate Agents has grown from a 3 person agency to a team of 100 across 9 locations. With a bold vision for providing the best possible digital experience for their customers, they had outgrown their current website and worked with us to create a property search experience fit for today’s customer expectations.
Visit site
Deliverables
Headless website
WordPress CMS
Property search
Reapit CRM integration
Recognition
Website of the Year - Silver
Discovery
Headless for growth & performance
Building the website in a headless environment meant separating the back-end CMS from the front-end user interface, giving us the flexibility to build exactly the right digital experience. Approaching the project in this way also enabled us to create a foundation for further growth in the digital ecosystem and a platform that could handle large amounts of data without compromising on speed and performance.
Important
integrations
During the discovery phase, we identified the key part that some internal systems had to play in the customer experience. This included Reapit, a popular estate agency CRM and property management system that Karl Tatler relies on heavily to manage most of their operations. Working with the Property Hive plugin and creating a custom app for the Reapit Marketplace, we are able to seamlessly pull in live data to display the very latest properties on offer as well as show the various statuses (available, sale agreed, sold).
Powerful
property search
The advanced search functionality combines sophisticated relevancy and matching rules behind the scenes, with intuitive map and list views in the frontend, enabling Karl Tatler to deliver an elevated property search experience that today’s market would come to expect from other modern property portals. This way their customers get the seamless experience of a digital-first agency with the elevated service, local knowledge and expertise of a traditional bricks-and-mortar agency.
Improved
performance
The headless architecture has led to significant improvements in the speed and loading performance of the website, and adopting a mobile-first approach to design and development ensures a better experience for their high percentage of mobile users. Clean and descriptive property URLs, as opposed to the old ones with auto-generated strings, will also help them improve organic performance for localised searches.
“Working with Adaptable was brilliant, they delivered to the timeline throughout the build and launched on the exact day they predicted they would. Their creative ideas and direction dovetailed perfectly with our exacting needs from the new site. A joy to work with, well done guys!”
Karl Tatler
Founder & Managing Director
Karl Tatler Estate Agents
