Every digital product we build has people at the centre of it. But with so many relying on the vital work that Leukaemia UK does, it was particularly important in this project that we carefully considered who would be using the digital product and what they needed to get from it. The discovery process enabled us to identify the internal and external users who needed to access, manage and interact with Leukaemia UK and what they needed to be able to achieve.
During discovery we also assessed the performance of the current website, investigated integrations with third-party services such as Salesforce and payment providers to streamline processes, and conducted in-depth market research and competitor analysis. From there, we were able to recommend an approach and scope out a project that would enable LUK to have the most impact possible.