A Digital Overhaul for Birmingham’s Premier Shopping & Lifestyle Destination

Mailbox

A Digital Overhaul for Birmingham’s Premier Shopping & Lifestyle Destination

Project Details

Client Jones Lang LaSalle
Completed July 2019
Timeframe 3 Months
Website mailboxlife.com
  • Our Services
  • API Integration
  • User Experience
  • User Interface
  • Web Development
Client Jones Lang LaSalle
Completed July 2019
Timeframe 3 Months
Website mailboxlife.com

Mailbox is Birmingham’s iconic shopping and lifestyle destination, where every day gives you something new to shop, see, or do. We helped bring the Mailbox’s outdated web presence into line with its premium reputation.

  • Our Services
  • API Integration
  • User Experience
  • User Interface
  • Web Development
+760 Club Members in 30 days
-7% Bounce Rate
-32.3% Page Load Time
+27.3% Page Views

Behind the Build

Mailbox’s digital marketing manager Alex, speaks about what it was like working together on the project.

Visualising the Mailbox Lifestyle

Creating a premium yet accessible interface for the website following the new brand identity was key to bringing the Mailbox lifestyle to the fore.

A clearer shopping directory was created with new iconography for easier search and filtering. Interactive floor plans were added and live cinema screenings from Everyman cinema are now available for users browser directly on the site, powered by their cinema listings API.

The new site allows seasonal campaigns to be promoted easily, something that couldn’t be capitalised on previously

Digital content fit for a global audience

With Mailbox being a popular destination for international tourists in Birmingham, the new site has been built with translation capabilities under the hood. This allows for core content to be translated into Chinese and Mandarin.

Introducing Mailbox Club

Mailbox Club allows users to register online to get access to exclusive discounts in-store. This is a great way for Mailbox to build their customer database whilst offering incentives to loyal visitors which helps increase footfall.

Cinema API Integration

Our integrated solution now allows users to browse films, check times and start an Everyman cinema booking directly from the Mailbox site.

Interactive Map

We cleaned up URL structures and implemented better researched on-page meta data, to drive improved search performance.

Connected content

Tagged, connected brand content allows users to see all the latest news, offers and events related to their favourite brands.

adaptable have helped us to relaunch an exceptional new website, complete with our new branding and our customer loyalty scheme. This is incredibly impressive given the challenging timescales we had set for the project. We’re looking forward to working with them on the next phase of our site.

Alex Perrins

Digital Marketing Manager
Mailbox

We'd love to build something amazing together..

dan@weareadaptable.com
+44 (0) 121 288 1482

Centrick

Getting Things Moving for a Leading Property Firm