Increasing Mayhew’s Online Donations by 165%

Mayhew

Increasing Mayhew’s Online Donations by 165%

Project Details

Client Mayhew
Completed Jan 2018
Timeframe 3 Months
Website themayhew.org
  • Our Services
  • User Experience
  • User Interface
  • Web Development
Client Mayhew
Completed Jan 2018
Timeframe 3 Months
Website themayhew.org

Founded in 1886, Mayhew is an animal welfare charity working to improve the lives of dogs, cats and the people across London and internationally. We were tasked to streamline their online experience alongside the implementation of a new business wide digital strategy.

  • Our Services
  • User Experience
  • User Interface
  • Web Development
+165% Increase in online donations
+171% Increase in shop visits
+87% Increase in donation page views
+11% Increase in time spent on website

Our Approach

Firstly, we needed to understand the issues Mayhew were facing online through multiple pathways such as donations, rehoming, clinic services and community support. To do this we went out and spoke to people who interact and use the various services Mayhew provides. From this interview time and insight we were able to produce a set of user-personas which highlighted what each user wanted to do when interacting with Mayhew. This also highlighted a number of current friction points that needed resolving when planning the new site architecture and experience.

Building a Diverse

Component Library

From the start of mapping out the new user experience, it was clear that Mayhew would need an extensive library of components. This would allow them to quickly & easily build out new templates across the site, particularly when a new appeal needed to be launched.

“We are delighted to have collaborated with adaptable and we are thrilled with the result”

Caroline Yates, Chief Executive Officer, Mayhew

A New Digital Language

Mayhew had an extensive brand guideline in place from their recent rebrand. Whilst this was helpful to guide the aesthetic of the new online presence, it needed to be expanded to ensure the transition from print to screen stayed consistent.

To help shape Mayhew’s digital language, we kicked off the design process with a series of style tiles. Quickly producing multiple aesthetic approaches from the brand guidelines, we worked with the marketing team to define how we wanted the brand to be perceived in the digital space.

Quick Campaign Launcher

We designed a bespoke campaigns template that could be launched in a matter of minutes by Mayhew as part of a pre-planned campaign or in reaction to a breaking news story or event. The visual campaign page is aimed to be informative and to allow users to quickly donate to an appeal.

Charity Website of the Year 2018

We were delighted that the website we created for Mayhew won Charity Website of the Year at the Good Web Guide Awards 2018.

Shopify eCommerce

Adaptable selected Shopify to power Mayhew's eCommerce store and it also includes a donations up-sell in the basket/checkout process.

Email Alerts System

Adaptable created a bespoke high-volume email handling system powered by Amazon to manage the thousands of animal email alerts sent out weekly.

Robust Hosting

With a steady volume of traffic and regular large spikes from PR activity the site has scalable cloud infrastructure.

Payment Gateways

Handling different forms of payment methods, the site is integrated with Paypal, Stripe & Rapid Data

Since the launch, we have worked together on monthly updates and improvement projects. They are always flexible and present creative solutions to our challenges. adaptable feel like an extension of our digital team and I wouldn’t hesitate to recommend them to anyone looking for a bright, agile digital agency.

Georgie Wishart Headshot

Georgie Wishart

Senior Digital Officer

We'd love to build something amazing together..

Dan Cooper

dan@weareadaptable.com
+44 (0) 121 288 1482

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