Increasing Mayhew’s online donations by 165%




Web Development


3 months


Founded in 1886, Mayhew is an animal welfare charity working to improve the lives of dogs, cats and the people across London and internationally. We were tasked to streamline their online experience alongside the implementation of a new business wide digital strategy.

  • WordPress CMS

  • Donations funnel

  • Digital design system

  • Campaign landing pages

The impact


online donations


shop visits


donation page views

Working With Mayhew

Hear from Georgie Wishart and Natassja Yoxall about the challenges that we were able to address with their new digital experience, and the positive results we’ve been able to achieve through working on this project together.

Our approach

Firstly, we needed to understand the issues Mayhew were facing online through multiple pathways such as donations, rehoming, clinic services and community support. To do this we went out and spoke to people who interact and use the various services Mayhew provides. From this interview time and insight we were able to produce a set of user-personas which highlighted what each user wanted to do when interacting with Mayhew. This also highlighted a number of current friction points that needed resolving when planning the new site architecture and experience.

Building a diverse component library

From the start of mapping out the new user experience, it was clear that Mayhew would need an extensive library of components. This would allow them to quickly & easily build out new templates across the site, particularly when a new appeal needed to be launched.

A new digital language

Mayhew had an extensive brand guideline in place from their recent rebrand. Whilst this was helpful to guide the aesthetic of the new online presence, it needed to be expanded to ensure the transition from print to screen stayed consistent.

To help shape Mayhew’s digital language, we kicked off the design process with a series of style tiles. Quickly producing multiple aesthetic approaches from the brand guidelines, we worked with the marketing team to define how we wanted the brand to be perceived in the digital space.

Quick campaign launcher

We designed a bespoke campaigns template that could be launched in a matter of minutes by Mayhew as part of a pre-planned campaign or in reaction to a breaking news story or event. The visual campaign page is aimed to be informative and to allow users to quickly donate to an appeal.

Awarded Charity Website of the Year 2018

“Since the launch, we have worked together on monthly updates and improvement projects. They are always flexible and present creative solutions to our challenges. adaptable feel like an extension of our digital team and I wouldn’t hesitate to recommend them to anyone looking for a bright, agile digital agency.”

Georgie Wishart
Senior Digital Officer
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