Getting things moving for a leading property firm




Web Development


3 Months


Centrick Property is one of the leading property businesses in the West Midlands, offering a range of services from residential sales and lettings to asset and estate management. We helped transform their digital presence into one befitting their position at the top of the property ladder.

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  • WordPress CMS

  • ValPal integration

  • Property search

Mapping multiple data types for a streamlined user experience

With a wide variety of property data held across the business, our first challenge was to review and map the information/assests Centrick presents to users. Some homes were classed as standard listings, others formed part of Centrick’s signature collection brand.

After identifying the various points and types of data, we studied analytics, interviewed Centrick staff and spoke to customers in each area of the business. With insights gleaned, we began creating priority guides and the overriding sitemap.

User-focused tools to drive better engagement

Alongside an interactive property finder, we implemented a user-friendly home valuation tool – integrating the ValPal API with a custom front-end experience.

Powered by historical and recent market information, the new tool allows home-owners to gain an accurate property quote in just 60 seconds.

Instant property valuation

A powerful point of difference, the instant valuation tool enables customers to obtain a quote in four simple steps.

Premium listing templates

Centrick’s premium listing service, ‘Signature Collection’ needed a more high-end UI to accompany the high values properties on the market. We created a page template with a series of flexible components to help them publish them more easily and consistently.

Third-party integrations

The website is connected directly with a number of third-party services to streamline and improve the user experience and enable easier management. ValPal allows Centrick users to access a network of property data enabling users to obtain instant valuation, generating a great range of leads. Integration with property CRM Verba Alto via an API populates property data from across all Centrick offices.

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