Laying the digital foundations for an award-winning homebuilder

To meet the expectation of users, we implemented an intuitive Google-powered search functionality. To cover all bases, users can search by their current location or by entering a postcode, town, city to a specific development name with live predictive results.

Search results are presented in a joint list and map view, allowing users to instantly visualise where the developments are located within their search radius. We also recommend developments which are just outside of the search radius.

With the potential for hundreds of plots within each development, it’s crucial to keep plot management simple. House types are first set up in the CMS with all of the content specific to that house type such as images, floor plans, spec and dimensions. This content is then pulled through to all relevant plots, massively cutting down content time.

Offers, buying schemes and incentives are common with homebuilders, so we added the functionality to create a bank of offers to select from across multiple developments, rather than creating them from scratch for every plot.

As the website acts as the main lead generation tool for the sales team across developments, all forms such as enquires, development registrations and brochure downloads, can securely pass customer information into Coins (leading construction industry software). This enables the team to not only store customer details correctly but gives the sales teams accurate and easy access to customer information no matter what stage of their buying journey with Spitfire.