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Laying the digital foundations for an award-winning homebuilder

Spitfire Homes

Laying the digital foundations for an award-winning homebuilder

Project Details

Client IM Properties
Completed March 2021
Timeframe 4 Months
  • Our Services
  • User Experience
  • User Interface
  • Web Development
Client IM Properties
Completed March 2021
Timeframe 4 Months

Launched 10 years ago as a bespoke home builder, Spitfire Homes has developed a reputation for building communities in some of the country’s most desirable addresses. Inline with rapid expansion plans and as part of a £60million land spend, we worked with Spitfire Homes to build the digital foundations for their new business direction.

  • Our Services
  • User Experience
  • User Interface
  • Web Development
Innovation Award

Innovation Award

UI Award

UI Award

UX Award

UX Award

Honors Award

Honors Award

Working With:

Hear first hand from Spitfire’s Senior Marketing Manager about how we worked together across the project.

Smart search with Google Search Console

To meet the expectation of users, we implemented an intuitive Google-powered search functionality. To cover all bases, users can search by their current location or by entering a postcode, town, city to a specific development name with live predictive results.

Search results are presented in a joint list and map view, allowing users to instantly visualise where the developments are located within their search radius. We also recommend developments which are just outside of the search radius.

Time-saving content management

With the potential for hundreds of plots within each development, it’s crucial to keep plot management simple. House types are first set up in the CMS with all of the content specific to that house type such as images, floor plans, spec and dimensions. This content is then pulled through to all relevant plots, massively cutting down content time.

Offers, buying schemes and incentives are common with homebuilders, so we added the functionality to create a bank of offers to select from across multiple developments, rather than creating them from scratch for every plot.

Website integrations

As the website acts as the main lead generation tool for the sales team across developments, all forms such as enquires, development registrations and brochure downloads, can securely pass customer information into Coins (leading construction industry software). This enables the team to not only store customer details correctly but gives the sales teams accurate and easy access to customer information no matter what stage of their buying journey with Spitfire.

Users massively benefit from the rapid loading development search – which is what we found so many competitors failed to get right

Saved homes

Users can easily save plots to their 'Saved homes' list to easily come back to at a later date.

Branded developments

We built in the options for the marketing team to apply a development's logo and brand colours in the back-end.

Interactive siteplans


The marketing team can easily upload the siteplan image, drop pins and assign the plots with auto status updates.

“The team had first-hand experience of the new build buying process. They were knowledgeable about the sector and passionate about getting us where we need to be.”

Mark Swaddle

Senior Marketing Manager

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