St. Philips Homes

Establishing a Luxury National Home Builder

Project Details

Client St. Philips Homes
Completed May 2018
Timeframe 3 Months
  • Our Services
  • Brand Identity
  • Photography
  • User Experience
  • User Interface
  • Web Development
Client St. Philips Homes
Completed May 2018
Timeframe 3 Months

Five years after entering the land promotion business, St. Philips sought to extend its commercial portfolio and launch its own home-building brand. Adaptable were called upon to help develop the brand, create the website and lay the digital foundations for successful home sales.

  • Our Services
  • Brand Identity
  • Photography
  • User Experience
  • User Interface
  • Web Development

Crafting a digital experience that sells lifestyle first

In line with the brand’s luxury housing developments, St. Philips demanded a website that set the bar high. A digital experience above and beyond what other home builders were offering. We set about creating a first-class solution that put lifestyle, not property, at the forefront of the buying experience.

Giving every new development a unique identity

Following the successful launch of the main site, Adaptable was tasked with creating bespoke branding for each of St Philips’ new housing developments. This ongoing partnership has now evolved to see us manage all marketing output from the business – offering a breadth of design and digital capabilities that couldn’t be replicated in-house.

Handing homeowners the keys to better content

From user research carried out in our discovery phase, patterns emerged that highlighted the common frustrations of home-buying. Developers often fail to provide buyers with enough focused content around their properties, resorting instead to generic information of limited value. 

From interactive site maps to detailed content around customisable kitchens and bathrooms, we helped the client buck the trend – showcasing high-quality content that keeps buyers informed and engaged.

 

 

St Phillips Homes - Brochure
St Phillips Homes - Billboard
Social Content

As the firm’s marketing partner, we produce digital assets, social assets and local advertising for both the business and its many developments.

Branded Developments

We continue to provide St Philips with branding support, giving each new development its own inspiring identity.

Newsletter signups

Driving newsletter sign-ups allows the client to build its database, and supply targeted content to prospective buyers.

Interactive Development Maps

Interactive digital maps allow potential buyers to explore St Philips’ developments from the comfort of their home.

When launching our new homes brand, it was really important to provide our customers with an easy to use digital experience and one that also reflected the quality of our work. Adaptable has successfully delivered another piece of our digital strategy that we're really proud of, which will help our customers on their home buying journey.

Fiona Hooton

St. Philips Homes
Director

We'd love to build something amazing together..

Dan Cooper

dan@weareadaptable.com
+44 (0) 121 288 1482

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