Our work with Utilita has focused on launching user experiences to engage with both new and existing services across their product range. With the Utilita Home marketing website as the hub, we’ve created multiple join journeys which enable users to access instant quotes for energy-efficient boilers, solar panels and renewable energy systems.
Utilita Energy
Effortless quotes for a leading energy supplier
Client
Utilita Energy
Deliverable
Digital product
Timeframe
6 months
Overview
Founded in 2003, Utilita is currently the energy supplier of choice for 830,000 households across the UK. They’re driven by a mission to give the power back to the customer to use and waste less energy.
Visit site
Deliverables
Quote funnel
Marketing site
Sanity CMS
Headless
Recognition
Bronze
The foundation
Boiler journey
The boiler quote experience was the first join journey we created in the Utilita Home range. The onboarding journey needed to flow effortlessly for both Utilita’s customers and their internal team, ensuring the best possible experience.
Solar journey
Using the boiler journey as the blueprint, we adapted the user flow to the solar panel and renewable energy quote process. With a design system in place as well as established logic and integrations, we could ensure that rolling out the solar join journey was a quick and efficient process.
Utilita Home
The range of service offerings we’ve been developing join journeys for are delivered under the “Utilita Home” sub-brand. This needed its own digital experience as an off-shoot from the main Utilita website to promote the energy offerings and provide a starting point for the join journeys.
We worked with Utilita’s brand and marketing team to create a marketing website that would showcase their range of energy-efficient services for “Home” customers and guide them seamlessly into obtaining a quote.
Keeping things consistent
We’ve laid the foundations for a design system, encompassing everything from button styles to font sizes, ensuring that we’re presenting something clear, consistent, and uniquely Utilita.
Agile testing
With the project organised into agile sprints, we could incrementally deploy functionality into a testing environment before the hard launch. Key features and user journeys were then thoroughly tested by our team and then handed over to Utilita to test internally across key stakeholders and departments. Feedback was collected, and follow-up actions were confirmed and executed within each sprint.
Utilising the right technology
The join journeys we’ve created with Utilita are powered by headless web apps – meaning that the frontend user experience is separated from the backend content management system. The React frontend powered by a Sanity CMS has allowed us to create a scalable and secure solution that integrates more easily with their internal systems.
Return on investment calculator
A clear and simple calculator for users to see a return on investment for their solar package.
Appointment syncing
Automated appointment booking for solar and boiler eligibility appointments with Utilita experts, automatically syncing with their calendar.
Automated customer journey
New leads, including those that don’t end in a booking, are captured in CoreLogic, triggering automated messaging to new customers, allowing Utilita to manage the entire customer lifecycle from within one platform.
Less manual data entry
The funnels integrate with CoreLogic and GOV.UK to automatically pull-in live pricing data as well as eligibility information for the ECO Scheme.
Postcode management
Postcode operating areas can be uploaded and maintained by Utilita, allowing for quick updates when new markets become available.
Powerful tracking
Advanced GTM, Metapixel and Microsoft Clarity tracking allow Utilita to measure funnel performance and see drop-offs enabling them to make more informed decisions on future changes.
Key integrations
The digital products integrate via an API with their CRM, Core Logic, as well as externally with GOV.UK to help deliver a seamless customer experience driven by up-to-date data.
“As a business, we have always utilised the latest and most reliable technology to give our customers the best possible experience – putting them first in every instance. This is why it’s really exciting to be working with a business that’s as well respected as Adaptable – leaning on their expertise to explore new ways to bolster our digital offering.”
Nic Rhodes
Director of Brand Marketing
Utilita Energy
