Once you’ve reached out to us, we’ll be in touch to arrange an initial discussion, we’ll aim to get back to you on the same working day. We then aim to have proposals sent across to clients within 1 week of that initial conversation. During busier periods this may take a few extra days.
FAQs
Frequently Asked Questions
General FAQs
Adaptable can work seamlessly with existing in-house marketing or product teams, but can also function just like an extension of your internal team if you don’t have resources in those areas.
There are many factors to consider when choosing a digital partner, and some will depend on your specific project and needs. But our breadth of expertise and experience mean we can deliver almost any project successfully, and our smaller, senior teams keeps us agile and closer to our clients and their objectives. Our focus on building long-lasting partnerships through continued support also sets us apart. We’re happy for you to hear this directly from our clients.
Adaptable work with organisations across energy and utilities, charity, property/housebuilding, manufacturing and place marketing. However, we pride ourselves on having the experience and skillset to turn our hands to projects in any sector.
You should choose an agency like Adaptable over a larger, full-service, group agency for better agility and direct access to specialists in the project team, rather than dealing with layer upon layer of account management. A focus on design and engineering rather than the full spectrum of digital marketing services also ensures we execute complex projects to an incredibly high standard.
Adaptable offers a range of post-launch support packages, ranging from “keeping the lights on” maintenance-only to enterprise level plans with proactive strategy, design & engineering services, annual audits and strict SLAs. We can also provide support on websites and digital products we didn’t build if required – note we assess suitability on a case-by-case basis.
Yes. We can work with smaller “content led” sites all the way up to highly custom, complex digital products. We cater for smaller, family-owned businesses all the way up to large enterprises, engaging with multiple departments and dealing with complex technical and integration requirements as well as wider aspects like compliance.
We run all our project management internally and have a wealth of experience across planning, budgeting, team coordination, risk management and comms. Project agreements clearly specify timelines and key milestones and our project manager will keep you in the loop throughout, with regular check-in calls and status updates on your project dashboard.
Discovery FAQs
A discovery sprint is an accelerated and focused period of research to define project goals, key user journeys and features that will deliver an actionable strategy. We start off with a workshop, where we’ll have a structured discussion about your objectives and requirements. We’ll then take learnings from the workshop and do our own independent research into possible approaches and solutions. The outcome of this is a fully scoped project with timelines, budgets and deliverables.
We recommend starting every project with discovery. It’s very easy for us to collectively make assumptions about your business and the needs of your users without digging below the surface. Discovery sets you up to get the best possible solution, delivered in the right way.
No. We treat discovery as separate to the main project. If you like, you can take the findings from our discovery process and execute the project internally or with another partner. Most clients we complete discovery with do go on to work with us for the full project though, and it also gives you a chance to see what we are like to work with.
At the end of a discovery sprint with us you’ll receive a Statement of Work. This covers all of our findings throughout the process and a full scope of the project: strategy, features, functionality, timelines and costs. We’ll also propose and break down any future phrases after initial launch – almost like a roadmap.
Headless Websites FAQs
A headless website is a website in which the backend CMS is separated from the frontend presentation layer. The main benefits are improved performance, security, flexibility and scalability.
No, you don’t need to have a full written brief to get in touch with us about a project. We can help you develop one through the discovery process, or we can work to an existing brief if you have one.
We prefer for our design team to create what we build, but yes we can work with any existing designs you have. We may need some dedicated design time to review and adapt your files to our way of working, ready for development.
Adaptable can integrate headless websites with a wide range of platforms, including CRM and marketing platforms, as well as ERP, construction management, scheduling software, support desk software, EPOS, and more.
Yes, we can support headless websites after launch, and we highly recommend this. Having a support plan not only gives you peace of mind that we can keep your website up and running and performing well, but higher-tier plans also gives you access to proactive design and engineering time every quarter, so your website can continue to grow and improve. Find out more about our support plans here.
Digital Products FAQs
Adaptable work with businesses of all shapes and sizes in a variety of industries to launch custom digital products, platforms and applications that help them be more efficient and future-ready. Examples include – quote funnels/join journeys, customer portals, company intranets, and reporting dashboards.
Custom digital products can solve a multitude of business challenges – leading to increased efficiency in the customer journey, improved visibility and reporting around core business data, better user experience, and more. Custom digital product development can also help keep ongoing costs down, and ensure you’re not reliant on another platform’s development roadmap or limitations in functionality – you control everything.
Adaptable builds custom integrations between digital products and a wide range of core business software and platforms, including; CRM, marketing automation, point-of-sale, ERP, support desks, internal reporting, and more. Platforms we integrate with include (but aren’t limited to): Salesforce, Microsoft Dynamics, HubSpot, DotDigital, Funnel and COINS.
Yes we support digital products after launch. Not only can we provide essential support and maintenance, our range of flexible plans also include ongoing strategic advice, proactive design and engineering to continue improving your product beyond launch and ensuring you get maximum return on investment.
AI Implementation FAQs
The benefits of strategic AI implementation are primarily around automating repetitive manual tasks that take up a lot of time and resources. Letting AI handle these tasks frees up your team to focus on more high-value work and makes you more efficient, giving you a competitive edge.
Most industries can benefit – Adaptable have helped organisations in utilities, charity, property, healthcare, and more achieve efficiency with strategic AI implementation.
We’ll help you identify the best ways to measure the key business metrics associated with the tasks and department(s) where the strategic AI implementation will have the most impact. This could be response times, lead times, customer satisfaction, conversion rates, orders fulfilled, and more. However you deploy AI, it should have tangible business outcomes.
The cost of AI implementation will vary depending on your specific requirements, but costs start at around £6,000 for automation of a task.
WordPress FAQs
WordPress is natively a traditional, monolithic CMS but can be made to work successfully in a headless architecture. Headless WordPress brings you a familiar editing experience with enhanced performance, flexibility, scalability and security.
Yes, headless WordPress can definitely work for enterprise level projects, with enhanced performance and security, supporting multi-site setups and a wide range of integrations. For some more complex projects with custom data structures, we also work with Sanity CMS.
Sanity FAQs
Sanity CMS is best suited for large, complex projects that need to scale without friction. Editing and content structures are extremely customisable which also means it can be completely tailored to highly specific needs.
Yes, Sanity supports multi-site and multi-platform projects with its flexible approach to content architecture.
Sanity tends to be better than WordPress for projects with higher levels of customisation and complex data requirements, but headless WordPress is also highly suited to most projects. Compare how Sanity stacks up with WordPress and other headless CMS platforms.
Sanity’s editing experience is completely customisable so it can be tailored to your organisation’s specific requirements and workflow. It’s highly intuitive and supports real-time, multi-user collaboration.
Support FAQs
We offer a range of membership plans: Starter, Advanced, Growth, Premium and Enterprise & Enterprise Plus, and you can choose a 6 month or 12 month plan, with a discount if you opt for 12 months. Our plans combine support and proactive development for your website or digital product, and the higher the plan, the more proactive time, strategic advice and specialist support you get access to. Higher plans also come with more frequent security updates and reporting, guaranteed response times and access to a dedicated support desk.
Having a membership plan gives you access to vital maintenance and support when you need it to keep your website or digital product up and running smoothly, with regular updates and proactive monitoring. A membership plan also gives you monthly design and engineering time to continue improving and iterating on your digital experience, with our strategic support.
The right plan for you depends on many factors including the scale and complexity of your digital estate, the ambition of your plans in the near future, and the capabilities of your internal team. We can help guide you to the right plan for you, and you can upgrade at any time, or complete additional work through bolt-on hours.
