Davidson Homes

Repositioning a Rapidly Growing American Home Builder

Project Details

Client Davidson Homes
Completed June 2019
Timeframe 3 Months
  • Our Services
  • User Experience
  • User Interface
  • Web Development
Client Davidson Homes
Completed June 2019
Timeframe 3 Months

Founded in 2009, Davidson Homes are one of the Southeast's fastest growing home builders, building stunning new homes in Huntsville, Raleigh, Nashville & more.

  • Our Services
  • User Experience
  • User Interface
  • Web Development
+476% Avg. Time on Page
+319% Avg. Session Duration
-42% Avg. Page Load Time
-31% Bounce Rate

Building on the foundations of rapid business growth

Davidson Homes doubled in size in 2018, quickly expanding into new regional markets. The company’s website, though, was slow and outdated – unable to match the rapid growth of the business.

“We needed an upgrade, and we quickly began searching for a digital partner that could help us build a more functional, user-friendly site.” — Jack Parrish, Davidson Homes

Davidson Homes website mockups

We stripped back the existing UI to focus on the key content for Davidson Homes’ customers

Plotting an enhanced user experience

Meeting the challenge for a more user-friendly site, we painstakingly planned out the multiple routes a user could take in searching for a ‘community’ (housing development, to those in the UK). As well as streamlining the journey, we curated new content – creating interactive site plans and mortgage calculators to help improve the users’ experience.

 

Davidson Homes website mockups

“Overall, the ability to track our conversions was the biggest advantage, shortly followed by the improved user experience and the site’s aesthetic improvement”

Jack Parrish, Davidson Homes

Superior site plans & content management made easy

While implementing community maps powered by Google and bespoke SVG plans for live mapping sites, we improved the client’s content management capabilities to make the plans easier to set up and manage. By pulling in data from MLSs (real estate Multiple Listing Services), the plans could be automatically updated with availability information, making life easier for the content team.

 

Davidson Homes website component
Davidson Homes website mockup

Flexibility was key for the new site, allowing for effortless creation of dynamic pages for states, cities, regions and communities.

Davidson Homes website components
UI Components

To accommodate Davidson’s rapid growth, we created a bank of flexible components to allow the content team to easily create new, dynamic pages.

Davidson Homes website mockup
MLS Integration

The website property data is powered by a range of bespoke API’s from different MLS’s, across the states that Davidson operate in.

Davidson Homes website component
Interactive Site Plans

Interactive digital maps of Communities allow home buyers to explore specific plots, linked to detailed overviews of the floors plans available.

Davidson Homes website component
Mortgage Calculator

A simple mortgage calculator was added to every available home and community, to allow users to get a rough idea of costs.

Davidson Homes website component
Automatic PDF Generation

To save time for the content team, each community, home and floor plan now automatically generates a PDF displaying all the key information for buyers.

Davidson Homes website component
Simple Community Search

Whether users are browsing by state, city or navigating straight to a community, the new search facility quickly takes them where they want to go.

"We were told that a redesign for a large site like ours would take at least six months; adaptable did it in nearly half that time. Despite the distance, they’ve been easy to communicate with, and we are so proud of the site they’ve built us. With adaptable, we’ve gotten a complex, beautiful site, and we look forward to collaborating with them on future projects."

Jack Parish Headshot

Jack Parish

Digital Media Specialist
Davidson Homes LLC

We'd love to build something amazing together..

Dan Cooper

dan@weareadaptable.com
+44 (0) 121 288 1482

Centrick

Getting Things Moving for a Leading Property Firm