Davidson Homes

Repositioning a Rapidly Growing American Home Builder

Project Details

Client Davidson Homes
Completed June 2019
Timeframe 3 Months
  • Our Services
  • User Experience
  • User Interface
  • Web Development
Client Davidson Homes
Completed June 2019
Timeframe 3 Months

Founded in 2009, Davidson Homes are one of the Southeast's fastest growing home builders, building stunning new homes in Huntsville, Raleigh, Nashville & more.

  • Our Services
  • User Experience
  • User Interface
  • Web Development
+476% Avg. Time on Page
+319% Avg. Session Duration
-42% Avg. Page Load Time
-31% Bounce Rate
Davidson Homes website mockups
Davidson Homes website mockups
Davidson Homes website component
Davidson Homes website mockup
Davidson Homes website components
UI Components

To accommodate Davidson’s rapid growth, we created a bank of flexible components to allow the content team to easily create new, dynamic pages.

Davidson Homes website mockup
MLS Integration

The website property data is powered by a range of bespoke API’s from different MLS’s, across the states that Davidson operate in.

Davidson Homes website component
Interactive Site Plans

Interactive digital maps of Communities allow home buyers to explore specific plots, linked to detailed overviews of the floors plans available.

Davidson Homes website component
Mortgage Calculator

A simple mortgage calculator was added to every available home and community, to allow users to get a rough idea of costs.

Davidson Homes website component
Automatic PDF Generation

To save time for the content team, each community, home and floor plan now automatically generates a PDF displaying all the key information for buyers.

Davidson Homes website component
Simple Community Search

Whether users are browsing by state, city or navigating straight to a community, the new search facility quickly takes them where they want to go.

"We were told that a redesign for a large site like ours would take at least six months; adaptable did it in nearly half that time. Despite the distance, they’ve been easy to communicate with, and we are so proud of the site they’ve built us. With adaptable, we’ve gotten a complex, beautiful site, and we look forward to collaborating with them on future projects."

Jack Parish Headshot

Jack Parish

Digital Media Specialist
Davidson Homes LLC

We'd love to build something amazing together..

dan@weareadaptable.com
+44 (0) 121 288 1482

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A Digital Overhaul for Birmingham’s Premier Shopping & Lifestyle Destination