We were tasked on working with the Liberty brand within the group to create a global design language and a strategic plan to unify all business digitally.
Liberty has acquired a large number of businesses in recent years, including the recent accusation of ArcelorMittal’s European assets, a deal valued at €740m. With this accusation princess, it had led to inheriting a lot of legacy-based websites which due to the nature of the steel industry, haven’t been updated in years.