Outdoor Inns

A seamless booking experience for an eco-friendly start-up


Outdoor Inns


Website & Product


3 months


Outdoor Inns is an exciting startup with a smart business model – providing great and affordable places to stay in the UK’s most beautiful rural locations with a focus on being eco-friendly and supporting independent local pubs.

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The impact
  • Honorable Mention


As a new venture, we understood from the start the importance of building trust with users and offering an effortless booking experience. Through our proven discovery process, we were able to work with Outdoor Inns and connected providers to fully map out the technology, booking management processes and associated user journeys. It was also noted how important it was to showcase the entire experience just as much as the accommodation – the story and ethos of Outdoor Inns, as well as everything that the UK countryside has to offer in terms of activities and places to visit.

A seamless end-to-end experience

The Outdoor Inns digital product provides a complete booking experience for the user. It enables them to explore cabins by location, discover associated local activities, book and pay for their stay, and manage their bookings all within one product. Because of the headless architecture, we were also able to deliver the website, powered by WordPress, booking and payment functions on the same domain, in contrast with other booking experiences where the user may be routed off to another service or separate domain.


To maximise the visibility and control over bookings – for both users and the Outdoor Inns team – the website integrates seamlessly with a number of third-party services. The key integration being with the property management system Hostaway, which through our API passes live booking data to the site and user account area, and vice versa. Other integrations include Stripe, which provides secure payment functionality as well as powering their membership scheme, and Trustpilot, providing that all-important social proof.

A seamless, integrated booking experience based on headless architecture

Ongoing sprints

Outdoor Inns is a rapidly changing and growing venture – so their digital product needs to keep up. To facilitate this, we’ve set up a programme of work which includes a number of agile sprints which will allow us to continue to improve the Outdoor Inns digital experience and scale the platform as they add more locations, more services and have more user requirements.

“You’ve helped us grow – from start to finish, because you’ve been there, at every step and every stage of what a customer would go through.”

Joshua Brockley
Development Manager
Outdoor Inns
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