Showcasing Birmingham’s Retail & Leisure Experiences

Retail Birmingham

Showcasing Birmingham’s Retail & Leisure Experiences

Project Details

Client Retail Birmingham
Completed August 2018
Timeframe 2 Months
  • Our Services
  • User Experience
  • User Interface
  • Web Development
Client Retail Birmingham
Completed August 2018
Timeframe 2 Months

To showcase Birmingham's strong retail offering, we were tasked with re-imagining the main Shopping in Birmingham website, aimed at visiting tourists and local shoppers.

  • Our Services
  • User Experience
  • User Interface
  • Web Development

New Directory Experience

One of the main areas we found that was lacking in the former site was the way users could search and browse the shopping and leisure directory. All stores were confined to a list view which made searching the site slightly bland for the user to find what they need quickly.

Better Campaign Displays

Shopping in Birmingham produce regular and engaging campaigns around different shopping seasons and events in the centre. These assets can be seen physically in the city (through print and digital advertising) along with social media. With the new site, we’ve built in the flexibility to upload and display different formated campaigns images across the website rather than having to implement new templates regularly.

Shopping In Birmingham - Ipad mockup

Parking & Hotel Maps

If you’re a new visitor coming to Birmingham, you’ll likely browse where is best to park and potentially the hotel in the part of town closest to where you are planning to visit. With lots of sites out there showing users ‘all hotels’ in Birmingham and ‘all carparks’, we created curated maps which only show the most relevant hotels and carparks nearest to the main shopping locations in the centre, making it easier for users to find them quicker and not be bombarded with lots of unhelpful information.

Shopping In Birmingham - Ipad mockup
Shopping In Birmingham - Web components

If you’re a new visitor coming to Birmingham, you’ll likely browse where is best to park and potentially the hotel in the part of town closest to where you are planning to visit.

Shopping In Birmingham - Website mockup

We'd love to build something amazing together..

dan@weareadaptable.com
+44 (0) 121 288 1482

St. Philips

Promoting a £3.5bn Portfolio of Land Opportunities